The brand had some struggles during the 1970s due to the quartz crisis which shook most Swiss watch companies, with only luxury brands and a handful of others fully recovering. Households that did not know about the brand previously now had a brother, father, or uncle in the army who owned a Rotary watch. Due to the 2nd world war going on at this time, Rotary instantly became a recognizable brand almost overnight. In 1940, Rotary became the official supplier of watches to the British Army. The iconic winged logo of Rotary was designed in 1925 and has been the same ever since. Due to the wealth of Britain at the time, this brought the brand great prosperity and success. The brand gained success in Switzerland before exporting watches into the United Kingdom during the 1920s. This area bought us world-famous brands such as Corum, Rolex, Movado, Ball & Omega, as well as Rotary. Rotary is yet another Swiss-made brand that was conceived in the area of La Chaux-De-Fonds. How Long Do Rotary Watch Batteries Last?.Are Rotary Watches Good Value For Money?.
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